Angela Petteys shares a very in depth post about using the free resource from Google, the Google Search Console. This is something we handle for our digital marketing clients, but really something that every small business owner should be on top of with their website. And did I mention it is free?
A Beginner's Guide to Google Search Console
Whether you are doing it yourself or outsourcing, it is a nice resource to quickly gain a grasp on key things you can be doing to improve your website being found through Google search (and even other search engines).