Are SEO services worth it?

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

8 September, 2023

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Business owners and marketers are constantly seeking effective ways to increase their online visibility and reach a wider audience. One strategy that has proven to be highly effective is Search Engine Optimization (SEO).

Inevitably, you may be asking, though, “Are SEO services worth it?

In this blog post, we will delve into the value of SEO services and why we feel they are crucial for your business.

Understanding SEO services

Before we answer the question above, it’s important to understand what these services entail. SEO involves a set of strategies aimed at improving your website’s visibility on search engines like Google. This includes keyword optimization, link building, content creation, website design optimization, and much more.

SEO services are typically offered by digital marketing agencies or independent consultants who have expertise in this field. They use their knowledge and skills to help your website rank higher in search engine results pages (SERPs), thereby increasing your online visibility and driving more traffic to your site.

The value of SEO services

So why should you consider investing in SEO services? Here are some compelling reasons:

1. Increased organic traffic to your website

One of the primary benefits of SEO is that it increases organic traffic to your website. Organic traffic refers to visitors who find your site through unpaid search results. These visitors are often more valuable than those who come from paid advertising because they’re actively searching for information or products related to what you offer. 

Here are some amazing stats collected from Ahrefs:

  • 68% of online experiences begin with a search engine
  • 53.3% of all website traffic comes from organic search
  • 92.96% of global traffic comes from Google Search, Google Images, and Google Maps
  • SEO drives 1,000%+ more traffic than organic social media

2. Higher conversion rates

SEO isn’t just about driving more traffic; it’s also about attracting the right kind of traffic. By targeting specific keywords related to your business, you can attract users who are more likely to convert into customers. This makes SEO an incredibly cost-effective marketing strategy. Again from Ahrefs:

  • 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads
  • SEO leads have a 14.6% close rate

3. Enhanced credibility and trust

Ranking high on SERPs not only increases visibility but also enhances credibility among potential customers. Users tend to trust websites that appear on the first page of Google more than those that don’t. This is also due to the “trust” and “authority” you have built up to be able to rank well for a given topic. By investing in SEO services and combining this with credibility-building content such as blog posts showing your expertise, testimonials or case studies, you can build trust and credibility with your audience. 

4. Long-term results

Unlike paid advertising, which stops producing results as soon as you stop paying, SEO provides long-term results. Once your website ranks high on SERPs, it can maintain its position for a long time, provided you continue with your SEO efforts. This makes SEO a worthwhile investment for businesses.

Are SEO Services Worth It?

Given the numerous benefits of SEO, it’s clear that these services are indeed worth it. However, it’s important to note that SEO is not a one-size-fits-all solution. The success of your SEO strategy depends on various factors such as your business goals, target audience, industry competition, and more.

Moreover, while there are many DIY resources available online to help you with SEO, professional SEO services can provide more comprehensive and effective solutions. They have the expertise and tools to conduct in-depth keyword research, analyze your competitors’ strategies, optimize your website design and content for search engines, build high-quality backlinks, and monitor your progress.

For examples of types of DIY to “done for you” SEO services and their pricing, check out our SEO services page.

So, are SEO services worth it? Absolutely! In an increasingly digital world where online visibility is key to business success, investing in professional SEO services is a smart move. Not only does it increase organic traffic and conversion rates but it also enhances credibility and provides long-term results.

However, remember that not all SEO services are created equal. It’s crucial to choose a reputable provider who understands your business needs and can deliver tailored solutions to help you achieve your goals. With the right partner by your side, you can leverage the power of SEO to take your business to new heights.

Would you like examples of SEO service options?

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