The shift from the attention economy to the connection economy

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

11 February, 2026

Digital Marketing

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Are you still chasing the algorithm? By 2026, the most successful brands won't be the ones with the most followers—they’ll be the ones who have built the most trust. This article by John, published in The Scoop Magazine, dives into the "Connection Economy," exploring how "quiet tech" and member transformation are replacing high-volume content strategies. It’s time to stop fighting for eyeballs and start building a digital home for your community.

From Attention to Connection: How "Belonging" Will Redefine Business in 2026

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