Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

15 November, 2014

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For those interested in getting more traffic to their website through content marketing, this recent video by Moz’s Rand Fishkin does a nice job of walking you through a simple process for thinking about who you are targeting, what stage of their relationship with you they are, and what content would work best. This can really help you get your head around what content you should be including on your website and why. If you would prefer to read the content, see the blog post for a full video transcription.

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