For those interested in getting more traffic to their website through content marketing, this recent video by Moz’s Rand Fishkin does a nice job of walking you through a simple process for thinking about who you are targeting, what stage of their relationship with you they are, and what content would work best. This can really help you get your head around what content you should be including on your website and why. If you would prefer to read the content, see the blog post for a full video transcription.
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