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Our latest posts
SEO is changing: a beginner’s guide to AEO, GEO, and winning the AI search evolution
To navigate this new AI search landscape, you need to understand three search acronyms: SEO, AEO, and GEO. Here is what these strategies mean, how they differ, and what you must do to ensure your website stays visible in the era of AI.
The shift from the attention economy to the connection economy
In this article John dives into the “Connection Economy,” exploring how “quiet tech” and member transformation are replacing high-volume content strategies.
Decoding Google’s AI mode: how to get recommended
Google’s AI Mode doesn’t just look for keywords; it breaks user questions into multiple background searches using a process called “query fan-out”. Discover why “branded web mentions” are the new ranking factor and how to position your brand so Gemini recommends you as the trusted answer.
SEO is evolving: 5 critical shifts you must master in the age of AI search
The old way of approaching SEO is “dying faster than ever”, replaced by concepts like Generative Engine Optimisation and Answer Engine Optimisation. Learn the critical shifts that website owners, publishers, and businesses must address to adapt and thrive.
What goes into website maintenance? A complete guide for small businesses.
Website maintenance can sound technical or even daunting, but it’s essentially about keeping your investment performing at its best so you can focus on growing your business with confidence.
Should I hire a freelancer or an agency for my website?
When building and maintaining a website or executing a digital marketing strategy, one of the most pressing questions you may face is whether to hire a freelancer or an agency. This blog post will explore the pros and cons of hiring a freelance web designer versus an agency, helping you determine which option is best for your specific requirements.
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