Most business owners and marketing people I talk with know the basics of how to post on social but feel challenged more around putting together a coherent strategy on how they should best use it for the organisation.
With the recent COVID-19 virus causing people to operate in a more isolated way, business owners and managers are looking for ways to use technology to help keep things running – and even open up new revenue streams.
If you are thinking of starting to do search engine optimisation (SEO) to better promote your business, you may want to be sure you see it through. This article from Search Engine Land discusses why you want to not approach it with a start-stop mentality.
Do you get many business-to-business clients? If so, creating a LinkedIn company page may really help you develop relationships and get more leads. This helpful article from SEMrush shows you how to create a page and use it to promote your business.
3.2 million people have rights to a .UK domain which is on reserve until 25 June, after which time, they will be lost! Watch this short video to find out more.
Marketing personas are a critical first step to any digital marketing strategy – especially one that includes content marketing or any paid channels. This article from HubSpot details why they are important, steps in creating them, and even free persona templates to download.