Marketing personas are a critical first step to any digital marketing strategy – especially one that includes content marketing or any paid channels. This article from HubSpot details why they are important, steps in creating them, and even free persona templates to download.
I run into many websites that still have images that are too large in size, which reduces the page load time. You want your images as small as possible for this reason, and also as many web content management systems have limits to how much data you can store. In this video from the Graphic Society, they cover how to optimise images for the web using Pixlr Editor.
Informative article from Kissmetrics that anyone with a website that is not secure should check out. They explain in detail what an SSL certificate is, how it works, why https, and typical options and pricing.Please see the full article here:What is an SSL Certificate and How It Can Help Your WebsiteWe can help you make your website secure no matter where it is hosted. See our website SSL services for more information.
What is the GDPR? Learn what you can do to make you website, and business, compliant with this new privacy law.
Really nice, informative post from Ryan McCready of Kissmetrics on when to send your email campaigns. If you send out email campaigns and are wondering if it matters when you send them, and if so when the best time is to do so, please read on!
This article from smallbusiness.co.uk reveals research from a new study showing the importance for small businesses to have a website and the skills to know how to use it to market themselves. Interesting that even with everything going on with social media, a website is still more important. We of course feel that they are both needed to work together, but the website is critical.Websites help small businesses grow faster than social media