(Image above credits: Patrick Stox)
Over the last year Google has overhauled how it evaluates web pages with its new Page Experience criteria. The Search Engine Land and Google articles below cover this in great detail and provide a really nice summary of what to look for to improve your website to not only increase your ranking with search engines, but provide a better customer experience.
- How marketers can prepare for what’s next in page experience
- The Google Page Experience Update: User experience to become a Google ranking factor
- Understanding page experience in Google Search results
Part of these criteria had already been implemented with safe browsing, requiring websites to use secure HTTPS certificates, which are now mostly standard on all websites. If your website doesn’t include this, please contact us and we can help you secure your site.
Mobile-friendly sites are now also more important, along with not having intrusive pop-up areas.
Core web vitals are now also introduced which consider your page load time, speed of user interactions and visual stability with the reduced unexpected movement of things moving around on the page.