How much do web designers charge for a business website?

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

25 August, 2023

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Business owners and marketers know the importance of a great online presence for their businesses. A well-designed website not only helps you establish credibility but also allows potential customers to learn about your products or services.

However, one big question that often arises when considering a new website is:
How much do web designers charge for a business website?”

In this blog post, we will delve into the costs associated with hiring a web designer, provide some tips on how to understand and negotiate fees and reveal ways to find a quality web designer in your area.

Understanding web design costs

Web design costs can vary significantly based on several factors. These include the complexity of the site, the number of pages required, custom features (like e-commerce functionality), and whether you need ongoing maintenance or updates.

For a basic business website without advanced features, you can expect to pay anywhere from $1,000 to $3,000 or higher. If you require a more complex site with custom design elements and features like online shopping capabilities or interactive multimedia content, prices can range from $3,000 up to $6,000 or more.

Remember that these are just ballpark figures; actual costs can vary greatly depending on your specific needs and the freelance web designer’s pricing structure.

Factors influencing web design costs

When budgeting for a web design, it’s essential to understand what influences the investment you will need. Here are some key factors:

  1. Experience: More experienced designers typically charge higher rates due to their extensive knowledge and skills.
  2. Location: Designers in larger cities or regions with higher living costs may charge more than those in smaller towns.
  3. Agency or freelance: Freelance or small design teams likely have lower overhead and can charge less.
  4. Specialisation: If they specialise in certain industries or types of websites (e.g., e-commerce), they may have higher rates. If they specialise in online conversions and copywriting for the web, there may be more costs involved, but this work will likely generate more business results for you than just a good-looking design.
  5. Project Scope: The size and complexity of your project will significantly impact cost.

Finding quality web designers near me

Now that we’ve covered how much a web designer might charge let’s discuss how to find quality freelancers near you.

  1. Online searches: Search engine websites like Google are a great place to start. Put in your search to see who is in your area. With the popularity of meeting over Zoom, you can also open up your searches to those in your country, allowing you to widen the net.
  2. Local networking events: Attending local business networking events can help you connect with web designers in your area. Many networking events now take place online, opening up your reach of finding people you may want to work with.
  3. Referrals: Ask other business owners who they used for their website design – personal recommendations are often invaluable.

Remember always to ask for samples of previous work before hiring a web designer so you can assess their style and quality.

Negotiating with web designers

While it’s important not to skimp on quality when it comes to your business website, there are ways to negotiate with web designers:

  1. Be clear about your budget: Let potential designers know upfront what you’re willing (and able) to spend.
  2. Discuss scope and phases: Ensure both parties understand what is included in the price quoted and how any additional work will be billed. Ask about breaking the project into phases, with higher priority items done first. You could get an estimate for what you want done in the future, but not have to pay it yet. Although this quote for the “future” will likely expire, it would give you an idea of who you trust to do the work and how much investment would be needed.
  3. Consider ongoing work and maintenance: If you’ll need regular updates or maintenance work done on your site, discuss this upfront as it could remove surprises. It could also potentially lower initial design costs in place of spreading the work over months. For WordPress sites, regular security updates are critical. For the period after the website launch, you need to know how easy it will be for you or your team to update web content, what maintenance services and training they provide and how much it will cost.
  4. Discuss SEO: Search engine optimisation (SEO) is a critical element for a web project, requiring work potentially during the project and definitely after the site is launched. Ask about exactly what services can be included for the web design project and what could be offered as an ongoing term like month-to-month, quarterly, etc.


The cost of hiring a web designer for your business website varies widely based on numerous factors such as experience level, location, type of provider, specialization area as well as project scope size and complexity.

When searching for web designers remember that while cost is an important consideration factor – quality should never be compromised since your website serves as an online representation of your brand identity and values.

By understanding these cost factors and knowing where and how to find quality help along with negotiation tips – hopefully navigating through this process will seem less daunting!

Would you like examples of web design price ranges?

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