How to create a social media content strategy

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

24 September, 2020

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Most business owners and marketing people I talk with know the basics of how to post on social but feel more challenged around putting together a coherent strategy on how they should best use social for the organisation.

If you have been struggling with this, you will likely appreciate this recent post by James Brockbank on the SEMrush blog, which outlines a proven 7-step process to develop such a content strategy from scratch.

How to Craft a Social Media Content Strategy (from Start to Finish)

It covers the main steps to go through from:

  • Setting content goals
  • Understanding your audience
  • Choosing the right platforms
  • Planning content and formats
  • Creating a content calendar
  • Publishing and measuring results

If you need help putting together and implementing a social media strategy, we are here for you. Please see our social media services for more information.


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