Read “Content Inc.” and build a profitable audience and business

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

14 September, 2015

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This post from Ivana Taylor on the Small Business Trends website provides a review of the book “Content Inc.” by Joe Pulizzi, which shows large and small businesses how to leverage content to build a profitable audience.

Read “Content Inc.” and build a profitable audience and business

I like the idea Pulizzi discusses about of uncovering your “sweet spot” — finding that unique intersection of a skill you have and your passion, to work that into your content strategy.

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