This post from Ivana Taylor on the Small Business Trends website provides a review of the book “Content Inc.” by Joe Pulizzi, which shows large and small businesses how to leverage content to build a profitable audience.
Read “Content Inc.” and build a profitable audience and business
I like the idea Pulizzi discusses about of uncovering your “sweet spot” — finding that unique intersection of a skill you have and your passion, to work that into your content strategy.
