Really good article from Kate Meyer with Nielsen Norman Group on how the tone of voice impacts those visiting your website. It provides a great way of easily determining what come dimensions make up your tone, and how you should consider positioning yourself. Experiments show that a casual, conversational, and enthusiastic tone usually works best, but you need to consider your business and audience.
How to optimize an image for the web
It is important that your web page loads as quickly as possible for visitors. Page load time is also a ranking factor...
