Really good article from Kate Meyer with Nielsen Norman Group on how the tone of voice impacts those visiting your website. It provides a great way of easily determining what come dimensions make up your tone, and how you should consider positioning yourself. Experiments show that a casual, conversational, and enthusiastic tone usually works best, but you need to consider your business and audience.
SEO is changing: a beginner’s guide to AEO, GEO, and winning the AI search evolution
If your website traffic feels unpredictable lately, you aren’t imagining things. You’ve likely checked off every...
