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The Impact of Tone of Voice on Users

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

21 August, 2016

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Really good article from Kate Meyer with Nielsen Norman Group on how the tone of voice impacts those visiting your website. It provides a great way of easily determining what come dimensions make up your tone, and how you should consider positioning yourself. Experiments show that a casual, conversational, and enthusiastic tone usually works best, but you need to consider your business and audience.

The Impact of Tone of Voice on Users

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