SERVICES
Generate customer activity with our bespoke website design & development
Have a professional-looking website designed to attract and convert visitors to customers with proven principles of messaging, technology, layout and design
Many business owners and marketers are unsure about what to do to make progress in having their websites generate leads or sales. They may be frustrated they can't do the things they would like to do with their site, and may even be embarrassed with how it looks - either with the design or the messaging.
We're here to help! We feel your website is one of, if not THE best resource to market your business, and you deserve to have one that generates great ROI.
We'll devise a custom website development plan focusing on delivering the needed features, content and services to meet your business goals.
Increase sales and profits from your website
Have a website that generates higher traffic and ROI
Feel confident and empowered by your website!
Web design that produces results
Our unique blend of design:
Web messaging: We are trained in the unique craft of writing engaging web copy that resonates with your customers.
User experience (UX): Having run a web usability lab, we use learned web usability principles to reduce visitor "thinking" to ensure they find your offerings and don't go elsewhere.
Web design: We are trained web designers who can incorporate brand colours, fonts, imagery, interactive elements, the latest technology and desired functionality into pleasing screens that guide behaviour.
Web design & development pricing
The question “How much is a website?” can only be answered once the details are in place and after both parties understand the scope of the project. The main thing to remember is that a professionally designed website is an investment, not a cost. Sounds like a cheesy tagline, but for many of our clients, the websites we build are the lifeblood of their business and can be yours too.
Our website pricing generally falls into 3 ranges/starting points:
STANDARD WEBSITE
- This is our starting point and generally covers a smaller brochure/information-based website with basic functionality.
- Typically up to 5-10 pages. 1 design concept with 1 round of changes.
- May include a blog, contact form or basic plugins.
- We also include training for you to add or edit content, or you can have us do the work for you with our optional support plans.
PROFESSIONAL WEBSITE
- This range includes a more customer-engaging website with more content and some advanced functionality.
- Generally 11-25 pages. May include basic SEO for pages and copywriting.
- Usually has more advanced functionality like blog taxonomy, dynamic author pages, project galleries, events calendars, quote forms, etc.
- We also include training for you to add or edit content or you can have us do the work for you with our optional support plans.
PREMIUM WEBSITE
- This range includes larger sites with more complex, advanced functionality.
- Generally, 30+ pages that require more extensive design and development. May include basic and advanced SEO for pages and copywriting.
- Has more advanced functionality like event management, ecommerce/online stores, membership/online courses, dynamic forms connecting to a CRM or other systems, or any bespoke solutions, etc.
- We also include training for you to add or edit content or you can have us do the work for you with our optional support plans.
*Depending upon the agreed scope of work.
HAVE A SMALLER BUDGET?
- Perfect for start-ups or those with tighter budgets.
- We divide your web project into "phases" with you able to move ahead with each phase only when you are ready.
- Phase 1 usually involves moving your existing site and design into our content management system (CMS) and/or maintenance plan.
- This can also include a "quick fix" of a nagging issue you have, which can for example be fixing mobile display issues, a small redesign change, quick messaging updates, or a minor change in functionality.
- Incremental changes can then be made in future "phases" when you are ready.
*Depending upon the agreed scope of work. An estimate is provided for each "phase".
Web copywriting
Whilst the above estimates include guidance on what copy you should include, we also offer a website copywriting service where we clarify your message and write your website copy to make it engaging to produce results.
Our website copywriting services typically fall into 3 ranges/starting points:
MESSAGING STARTER
- Clarify your message and make your home or landing page copy engaging to produce results.
- Internal content/brand strategy interview — We interview you to find the key ingredients to your brand messaging that will grow your business.
- Brand Message Playbook — You receive an action-oriented reference guide to know how to talk about your brand in a way that resonates with your audience.
- Website copy and wireframe layouts — We provide website copy for your home or landing page with a sample layout (wireframe) designed to attract and convert your ideal customers.
MESSAGING - KEY PAGES
- Clarify your message and make your copy on key pages engaging to produce results.
- Internal content/brand strategy interview — We interview you to find the key ingredients to your brand messaging that will grow your business.
- Brand Message Playbook — You receive an action-oriented reference guide to know how to talk about your brand in a way that resonates with your audience.
- Website copy and wireframe layouts — We provide website copy for 5-7 of your key pages* with sample layouts (wireframes) designed to attract and convert your ideal customers.
MESSAGING + TESTIMONIALS
- Clarify your message, learn more from your customers and make your website copy engaging to produce results.
- Internal content/brand strategy and customer interviews — We interview you and your customers to find the key ingredients to your brand messaging that will grow your business.
- Brand Message Playbook — You receive an action-oriented reference guide to know how to talk about your brand in a way that resonates with your audience.
- Customer testimonials — We write your testimonials from their words, in a way that engages your audience.
- Website copy and wireframe layouts — We provide website copy for up to 10 of your key pages* with sample layouts (wireframes) designed to attract and convert your ideal customers. We also provide SEO (search engine optimisation) for these pages to include page content, titles, descriptions and other meta content.
*Depending upon the agreed scope of work.
Web design portfolio
Testimonials
"At the start of 2020 the Fintry Trust launched a new website, just in time, in the light of Covid-19, to mount our education programme online. Not only was the new website elegant and beautifully designed, but it then suddenly had to handle hundreds of course enrolments and sales. This it did without missing a beat.
Clear Moon Studio is a formidable company: it combines a wealth of technical knowledge with a very special talent for design. Yet John and Amanda also provide truly sensitive and empathetic client support. We will always be indebted to them for putting these talents at our disposal - along with their seemingly endless reserves of patience. What more could clients ask for?"
"Clear Moon Studios has supported our company for the past 7 years, developing every aspect of our web design, functionality, graphics and online support.
As we have grown and adapted our work, Clear Moon Studio has adapted with us. Their high standards, expertise and patience have all been greatly valued during our time together.
When technical challenges arise, the team at Clear Moon Studio have responded quickly and effectively every time.
Sincere thanks to all involved and I hope we can continue our work together for many more years to come."
"John was fantastic in helping us implement a new CRM system and website over a two year project. We brought him in for his digital expertise, which we lacked in-house, and John provided invaluable advice, particularly on how to manage a website delivery, and also a lot of hard work!
John was a great addition to the project team - he was patient and flexible with our shifting timelines, always good humoured and we quickly learnt to rely on him for his expertise.
Now the project has finished we are working with John to improve the SEO on our new site and he has been wonderful in providing seamless support from project end to ongoing website management - it's really helped staff with the transition to a new system.
I have absolutely no reservations recommending John as a consultant for any digital project, he was a real asset to our team and we will miss working with him."
Case study
The Fintry Trust
- Registered charity
- Brand identity for better presence
- Website design & development
- eCommerce site to increase revenue
- Selling of live Zoom webinar events
- Selling of audio/video recordings on demand
- Charity donations and Gift Aid
- Events calendar and booking management system
- Knowledge base to attract and engage visitors
- Social media and email campaign integration
Trusted web expertise
How it works
1. Schedule a call
We meet over Zoom and learn where you are and where you want to be
2. We create a custom plan
We'll devise and implement a custom website plan focusing on the needed features, content, design and services to meet your business goals
3. You find success
You feel confident and empowered by a website that delivers now and puts you on a path to continued success
FAQ's
Answers to the most frequently asked questions about our web design services.
How much do your services cost?
We aim to provide high-value services that are flexible and affordable. We can break a project into stages that can be delivered when you are ready, allowing your investment to be spread out over time. As we custom build to your needs, please schedule a call with us for a quote.
Do you charge VAT?
At the moment we do not charge VAT, but may have to do so in the future for transactions in GBP.
Do you require a long term contract?
No. For most services after any one-off setup fees, you pay monthly/annually just for what you need and can cancel at any time. This allows you to avoid any long-term commitments and be flexible with your marketing budget as needed, as your website marketing needs change.
Your site is kept in a CMS... What is a CMS?
A Content Management System (CMS) allows you to easily manage your website through a web browser. Our CMS is a custom version of WordPress that makes it easier for non-technical people to add content and includes custom features specific to your needs.
After a design, can I easily update the website?
We provide complete support for our CMS. This includes a user guide, help inside the CMS, our email/phone support, and personal Zoom training sessions that can be recorded.
A big advantage to our CMS is the ease of use, allowing you to easily add content. Too busy? We can also provide you with a support plan.
Will you work with my designer to develop my website?
Absolutely! Whilst we design sites, we also work with other designers to develop custom websites. We work with them to implement their designs into a pixel-perfect website with interactive features and all the required functionality.
Do you take on sites that you didn't build, or that don't use WordPress?
Yes! While we only develop sites in WordPress using Divi, we can bring a website from any other web content management system (CMS) into our preferred platform.
We feel WordPress is the most versatile CMS on the market, and it is free! And with Divi you get an easy-to-use visual editor to add or edit pages. We also help you by providing training materials and online sessions, or we can support it for you!
For you to design my site, do I have to host it with you?
Our website brand messaging service delivers wireframes that can be implemented on any web platform.
For our web design services, we create custom designs in WordPress and while we also provide the needed hosting services, the final design can be exported and imported to any WP hosting provider.
Our web support services are usually only available on sites we host, but if you use another WP provider we are happy to provide a quote to maintain the site for you.
Our SEO services can be used with any website hosting provider.
What happens if I want to change website providers?
No problem, you are in control. As our websites are built with WordPress, you are free to export/import your site to a new host.
It is easy to change designs in our system, so if you want a new design, you can hire us or another web designer to customize your existing design per your needs.
We also work with other designers all the time, so we can work with your designer to build the site, and then support it for you.
If you do change to another provider you would be responsible for buying any paid software you are currently using and wish to retain, such as any paid themes (like Divi) or plugins.
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