Why you need marketing personas and how to create them

Written by John Sharkey

A seasoned website digital marketing expert, John has developed custom websites and digital marketing strategies for numerous businesses of varying sizes. Having an MBA, his expertise is rooted in meeting business needs through a customer-centred approach. He is especially enthusiastic in helping those trying to make a positive change in the world.

3 August, 2018

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Marketing personas are a critical first step to any digital marketing strategy – especially one that includes content marketing or any paid channels. This article from HubSpot details why they are important, steps in creating them, and even free persona templates to download.

How to Create Detailed Buyer Personas for Your Business

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